Forest Interactive recently released an esports playbook. This publication, entitled “The Potential of Mobile Gaming – Revenue Opportunities for Mobile Operators in Africa”, provided insight into the African mobile gaming market.
The report revealed that Africa is the only region on Earth that has a growing youth population. The playbook said that mobile gaming is expected to boom in this part of the world because of this fact.
“The growth of connectivity in Africa has surpassed that of countries in Europe and Asia in recent years. The expansion of the 4G network in the region also contributed to the increased number of esports players,” said Houda Lahrichi, the Country Manager at Forest Interactive Morocco. “The esports market in Africa is a mobile operator goldmine as countless efforts have been developed by industry associations, esports league, gaming centers, and gaming shops.”
According to the study, over 70% of South Africans between the ages of 18 and 26 have spent money on video games. This demographic preferred mobile games over console games because the “prices are high.” Furthermore, 30% of African consumers said they preferred their products to be promoted by a regular person. As a result, many brands have begun working with micro-influencers across the continent.
(All information was provided by Business Wire)