Able Esports recently unveiled a partnership with the Brasserie Labatt brewery. As a result of this agreement, Bud Light will be featured on Able Esports’ team jerseys.
This deal will also see Brasserie Labatt serve as Able Esports’ official beer partner. Furthermore, the companies have plans to work on various activations together, according to a press release.
“Able has demonstrated a lot of professionalism and we are thrilled to partner with them as a local esports partner,” said Christian Boulerice, Labatt’s Sponsorship Director. “This collaboration falls squarely in line with our strategy in further solidifying our Bud Light brand in the esports space and supporting local organizations with high growth potential.”
Able Esports is a Canadian gaming organization that was founded in 2018. The company has teams competing in several well-known titles such as VALORANT and CS:GO.