Misfits Gaming Group (MGG), an esports organization based in Florida, and online betting company WIN Group have announced a strategic partnership that will see both parties work together to expand their reach in the esports industry. This deal will see MGG talent promoted across several platforms owned by WIN Group. This includes the esports publication WIN.gg and a variety of WIN Group’s social media channels. The showcases will reportedly feature new and creative activations that will connect MGG’s talent with WIN.gg’s user base.
“WIN Group has an outstanding distribution network and has proven itself a leader in the esports media and the esports betting space in a short period of time,” said Ben Spoont, CEO of MGG. “We’re proud of this partnership and we’re excited for the future of it.”
MGG, whose roster of talent includes League of Legends, Overwatch, and Call of Duty athletes, as well as a number of gaming influencers, is certainly a company on the rise. In March, they established the Misfits Gaming Agency, a media company designed to help brands enter into the gaming and esports sector.
The agency will aim to “bridge the gap between generational audiences’ through content creation, with award-winning content creator Amy Palmer being named The Misfits Agency’s new president.