Esports channel ESTV has partnered with augmented reality platform Arti in a deal that will see AR content integrated into ESTV’s original programming, which currently consists of an always-on, linear broadcast of esports and gaming content. Additionally, Arti’s AR platform will become available to ESTV content partners through its technology marketplace.
“ESTV’s mission is to deliver the most innovative esports and gaming programming available everywhere,” said Eric Yoon, Founder of ESTV. “By partnering with Arti, we can meet our ever-expanding audience’s expectations with amazing AR video content. And with Arti in our marketplace, our growing list of content partners will be able to engage viewers with AR across more of our programming.”
ESTV was founded in Los Angeles, California, and launched officially in May 2019. The esports-dedicated network is available on more than thirty distribution channels across digital, over-the-top video, and cable platforms, including Roku, Samsung TV, Sling, and more.
As for Arti, the Israeli-based software solution is a cloud platform that is said to help deliver “engaging stories with gaming-grade AR” from anywhere. The company is notably a member of NVIDIA Inception, a virtual accelerator program designed to nurture startups aimed at transforming industries with advancements in AI and data science.
(All information was provided by Esports Insider)
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