A partnership was recently unveiled between Cardano and the esports platform Rival. As a result, the companies will work together to create, mint, and distribute NFTs highlighting some of the traditional sports teams that have pre-existing relationships with Rival.
“What better way to drive adoption than tapping into a market of 2.8 billion gamers around the world,” said Cardano Foundation CEO Frederick Gregaard. “Gamers are already familiar with tokenization, with some of the earliest games featuring applications of virtual currency. Our partnership with Rival is, in many ways, a natural step.”
The Rival platform currently has partnerships with many well-known sports organizations. This includes the EPL, the Seattle Seahawks, the Detroit Pistons, and more.
(All information was provided by Yahoo! Life)
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