Thai esports organization Bacon Time has teamed up with Doritos for a collaboration which will feature the American snack’s branded content distributed and promoted across the Southeast Asian organization’s fanbase. The collaboration aims to foster long-lasting brand awareness among the millennial generation in Thailand.
“We’re incredibly fortunate to be working with a brand that truly understands their community,” said Arisara Takasavaja, Brand Manager of Doritos, PepsiCo. “Bacon Time authentically engages with their fans and their social media leverage to connect with consumers. This level of authenticity is exactly what we are looking for. Sharing the same personality and target audience, this partnership was a natural fit for us.”
Bacon Time, fresh of a victory in the finals of Arena of Valor’s Realm of Valor Pro League 2021 Summer Tournament, has been quite busy in recent weeks, having finalized partnerships with KFC, streetwear brand Auntys Haus, and online food and grocery delivery platform Foodpanda.
As for Doritos, this marks their first deal signed with an esports organization.