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Allied Esports Unveils Partnership With NASCAR

On August 4th, Allied Esports revealed it had partnered with NASCAR. As a result, the two companies will work together to produce an event tour that features several gaming activations for racing fans.

This deal will also see the Allied Esports Truck make seven stops at NASCAR Cup Series races. The vehicle is North America’s first and only 18-wheel gaming truck.

“The integration of gaming into major sporting events is a family-focused, entertaining way to attract new audiences and brands,” said Jud Hannigan, CEO of Allied Esports. “The Allied Esports Truck shines a spotlight on gamers and the communities they live in, and we are thrilled to partner with NASCAR to bring racing and gaming fans across the country a new race weekend experience.”

The Allied Esports truck made its first stop in Watkins Glen, NY on August 4th. The vehicle is scheduled to make its final stop at the NASCAR Cup Series Championship in Arizona this coming November.

(All information was provided by NASCAR)

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