The Copenhagen Flames reached a three-year extension of its partnership with electronics retail company Elgiganten. Terms of the deal have not yet been released, but the Danish esports organization has stated that it is a “seven-figure deal” in Danish krone. For reference, 1 Danish krone (Dkk) is the equivalent of 16 cents in U.S. dollars. The partnership between the two organizations began in 2016 and has culminated in many successful activations and events. Earlier this year, both parties collaborated to launch a Fortnite tournament called the Elgiganten Invitational.
“It feels a bit like an adventure when I think of our partnership with Elgiganten, said Copenhagen Flames’s CEO and Founder Steffen Thomsen in a translated release. “They took a chance with us back in 2016, where we were completely green and not yet able to present much other than a vision and a strategy.”
As part of the agreement, Elgiganten will remain the Flames’ main sponsor and their logo will continue to be prominently featured on Copenhagen’s jerseys.
This is another major deal for Copenhagen, whose commercial portfolio includes Red Bull and Razer. Meanwhile Elgiganten has had a busy year, reaching a three-year agreement with DreamHack Sports Games (DSG) in March which saw Elgiganten become partners of DSG’s FIFA league, the eAllsvenskan, and eSuperliga.
(All information was provided by Esports Insider)