News Profit's Takes

Collaboration Unveiled Between Roblox And Paris Hilton

A collaboration was recently revealed between the children’s gaming program Roblox and Paris Hilton. As a result, Paris World, which has been described as “a virtual oasis of fun, possibility and, of course, #sliving [slaying and living your best life]”, was officially launched on the platform on October 6th.

“Roblox is such an amazing gaming platform to be a part of and it’s so exciting to be launching Paris World,” Hilton said in a statement provided to Variety. “I can’t wait for my fans, new users, and the gaming community to experience my metaverse.”

The new gaming experience features massive DJ stages, Paris’ own house recreated in the Roblox metaverse, a zoo, a private jet, a yacht, and Paris’ own personal island. Additionally, fans can join Hilton and participate with her in online activities

The Profit‘s Take:

This is genius! It’s interesting to see who the bigger winner is here: Roblox or Paris Hilton? I feel like part of the decision-making in this activation is trying to get a larger female presence on Roblox and in the gaming space in general. Fortnite and Roblox activations are starting to feel very similar. “We’ll make you your own world and let our players explore it.” This can pose the question going forward: Roblox or Fortnite? Something I saw only on Roblox: xQc was playing a Squid Game game ON Roblox ON his stream. It wasn’t an official activation of any kind. However, some developers mocked up some plot points of the show and re-created them in Roblox, like DAYS after the show really started taking off. This is the big advantage Roblox has over Fortnite. You can get these quick and dirty unofficial activations that have a tie-in to something relevant and timely. This is a benefit that only happens in a sandbox game. Roblox allows for things that no other game today can do or emulate.

(All information was provided by Variety)

0 comments on “Collaboration Unveiled Between Roblox And Paris Hilton

Leave a Reply

%d bloggers like this: