On November 4th, ESPAT TV announced it had agreed to a partnership with Screenvision Media. According to a press release, this deal aims “to produce and distribute its content across Screenvision’s in-cinema and SV Sports networks.” The financial details of this deal have not been disclosed at this time.
This agreement will see ESPAT TV create original content that will be shown in Screenvision Media movie theaters in 2021 and 2022. This is expected to include trailers for AAA video games. Additionally, this content will be broadcast on jumbotron screens and video displays at 330 sports venues throughout the United States.
“The content that ESPAT TV is creating for AAA games is truly cinematic worthy and deserves to live alongside some of the best content out there as theatrical trailers,” said Screenvision Media EVP of National Ad Sales, Christine Martino. “We have moviegoers that say that they come to the movies early just to see the trailers and sometimes that’s their favorite part of the movie-going experience. Being able to bring cinematic gaming content into the trailer experience will resonate and deliver well across those coveted 18-34-year-old adult audiences.”
ESPAT TV is the esports production and content arm of ESPAT. ESPAT is a dedicated video and photo B2B content licensing platform that is based in New York. The organization was first founded in 2018.
(All information was provided by ESPAT TV, LinkedIn, Sports Business Journal, and Upcomer)
0 comments on “ESPAT TV Partnering With Screenvision Media”