According to a recent earnings report, Ubisoft is entering the blockchain gaming space. This comes after it was revealed that the organization recently participated in a financing round for the Australian blockchain gaming company Animoca Brands.
On October 21st, Animoca Brands announced the organization had raised $65 million in a recent funding round. As a result, the company’s pre-money valuation almost doubled to $2.1 billion. Ubisoft was one of the companies that led that round of financing.
Ubisoft’s interest in the blockchain gaming space doesn’t end there. According to IGN, the organization has plans to develop blockchain titles and is exploring the idea of integrating play-to-earn models into its current video game offerings.
“[Blockchain] will imply more play-to-earn that will enable more players to actually earn content, own content, and we think it’s going to grow the industry quite a lot,” said CEO Yves Guillemot. “We’ve been working with lots of small companies going on blockchain and we’re starting to have a good know-how on how it can impact the industry, and we want to be one of the key players here.”
The Profit‘s Take:
It’s not particularly French to be this much of a cutting-edge company. It’s not nearly as entrepreneurial as American business culture. Ubisoft is usually the third wheel behind EA and Activision-Blizzard, but that could be because they’re a smaller company when compared to other publishers. I suspect we won’t ever see anything of substantial size or success from Ubisoft’s blockchain gaming initiatives. Eventually, the technology will just get incorporated into their future titles and we stop talking about blockchain-based games because it’ll be part of whatever they’re making. I can’t wait for my Assassin’s Creed 75 NFTs.
(All information was provided by Dot Esports, IGN, and Yahoo! Finance)
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