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In this episode with special guest Wes Byrd (CEO of Skullz Inc.), we discuss the genesis of Skullz and how their business has evolved over time, what goes into creating a successful esports apparel line and e-commerce offering, how the clothing partnerships are formed, the difficulties associated with the gaming accessories market, the state of high school esports, looking good translating to better gaming performance, what goes into collaborations with educational institutions, and so much more!