LeBron James is the latest celebrity to join the world of Fortnite. Beginning on July 14th, gamers will be able to purchase two playable versions of the NBA superstar that can be used in-game. This comes ahead of the release of James’ new movie Space Jam: A New Legacy.
The two skins and their associated accessories will be sold in a bundle. Both bundles will feature James’ upcoming shoe, the Nike LeBron 19. The bundles will also have various accessories, including Space Jam and “Taco Tuesday” outfits.
It is currently being reported that over 200 major brands have partnered with Space Jam: A New Legacy. The film is scheduled to be released in theatres and on HBO Max on July 16th.
The Profit‘s Take:
I can’t think of a single person who wouldn’t like this. Fortnite is so good at these activations. I will literally log into a game I don’t play to buy a skin thinking “what if it doesn’t come back” or “one day, I will really get into this game.” Fortnite looks like a big winner with this collaboration.