Spacestation Gaming recently announced it had agreed to an exclusive partnership with the fast-food breakfast company Overnight Oats. This deal is expected to see branded content and ad placement campaigns from the two companies, which began earlier this month. Additionally, Oats Overnight’s logo will appear on Spacestation Gaming jerseys.
This partnership was organized by Spacestation Gaming’s brand campaign agency, Moonwalk Media. The deal will include a video series featuring SSG players called G.O.A.T.s Overnight. Another gaming series showcasing esports athletes and Oat Overnights executives at SSG’s headquarters will also be broadcast on Twitch.
“During my career as a professional poker player, I learned that peak mental performance cannot be reached without optimizing physical health and nutrition,” said Brian Tate, the Founder of Oats Overnight. “Oats Overnight was born from this idea. Our mission aligns well with the gaming community and we look forward to growing with Spacestation and supporting this industry.”
Other campaigns will be produced by the two entities that feature monthly branded content from SSG and its roster of content creators. More announcements and content series will be revealed during upcoming LAN events.
(All information was provided by Esports Insider)
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