“Game Changers 2021” Sheds Light On Esports And Gaming Marketing

Game Changers 2021 takes place virtually on November 18th and will explore key topics around brand influence, metrics, monetization in esports, and video game marketing. Over 600 marketing leaders and executives across the Asia-Pacific region are set to attend the virtual conference to engage in sessions with key topics around three main themes.

  • Gaming universe demystified: The value behind popular games and platforms in terms of viewership, influence, and revenue.
  • Set the bar-metrics and effectiveness: Leaders look at measurable marketing, getting to grips with gaming audiences, authentic storytelling, and mutual learnings from physical sports.
  • Battle arena upgraded: Core considerations on gaming data, privacy, and immersive digital experience that powers user engagement in the metaverse future.

“Gaming has played an important role during the pandemic in bringing people together,” said Kunal Soni, Director of Business Development at Google Play. It will evolve with the changing landscape and open up opportunities for brands and businesses alike.”

The morning event convenes 20+ influential speakers from Google, BMW Group, Mastercard, McDonald’s, DBS Bank, Mondelēz International, Nokia, Bidstack, Galaxy Racer, ONE Esports, Talon Esports, and many more. These experts will also share insights into playful and strategic marketing that converts Gen-Z audiences into loyal customers while laying the groundwork for fundamental marketing in the metaverse.

Leading industry practitioners and influential gaming experts are united in the invitation-only event to navigate from gaming basics 101 to authentic content production.

(All information was provided by Yahoo! Finance)

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