Technology company, Alpha Esports Tech, which focuses on emerging markets in esports, mobile gaming, commerce, blockchain, and high growth opportunities, ran two separate NHL 22 tournaments on November 14th in conjunction with the New Jersey Devils hockey team. Using Alpha’s gaming platform, GamerzArena, the Devils and Alpha ran the tournaments via PlayStation 5 and Xbox Series X/S. The finalists are set to play their final matchups at the Prudential Center, the home of the Devils.
“The New Jersey Devils are one of the NHL’s most popular and storied franchises and Alpha is proud to lead this new esports venture with the Devils,” said Matthew Schmidt, interim CEO of Alpha. “Alpha was able to see a significant boost in user acquisition from our last event with the Devils and we expect even better results from this latest event.”
Many professional sports franchises are looking for ways to engage with society’s younger generation, and the Devils are another team attempting to capitalize on the esports world to do so. The Devils believe that GamerzArena can assist them with that goal, through esports. Alpha will use this partnership to target user acquisition and onboard users to Alpha’s subscription service, GamerzArena+.
Entry into the tournament was limited to gamers from New Jersey, New York, Pennsylvania, and Connecticut.
(All information was provided by GlobeNewswire)
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