Team Liquid Strikes Four-Year Partnership With Coinbase

Team Liquid has announced a four-year partnership with the cryptocurrency exchange platform Coinbase. This deal will see the two companies collaborate on multiple projects and integrations, as well as develop technology that will elevate the overall fan experience. Team Liquid’s official store will also see the integration of a crypto-based payment feature.

 “When we were looking for a potential partner in the crypto space, it was really important that we found someone that was doing it the right way, the Team Liquid way,” said Steve Arhancet, the Owner of Team Liquid. “A partner who had real infrastructure in place that’s built to last, who possessed trusted expertise and nuance in this new, complex world of decentralized banking and finance. For us, those qualities were absolute requirements. And the more we learned about Coinbase, the more certain we became that this was the partner we were looking for. Like a lot of our fans, crypto was new to me once, but once I started reading and watching, I realized that it wasn’t some passing fad — it’s here now, and will be in the future. Together with Coinbase, we hope we can demystify crypto for Team Liquid fans.”

The multifaceted partnership, which is based on “creating and delivering content that resonates with fans,” will see Coinbase and Team Liquid collaborate in numerous ways. The Coinbase logo will feature on Team Liquid esports jerseys. Moreover, Coinbase will add a number of themed experiences and activities to the upcoming Liquid mobile app, as well as its inaugural Team Liquid Scouting Combine, which is set to take place in early 2022.

Coinbase currently has more than 40 million users and had more than $1 billion of revenue in 2020. The prominent crypto firm is also partnered with several other esports organizations and tournaments. Just this year, Coinbase partnered with esports orgs Evil Geniuses, BIG, as well as tournament organizers ESL, and BLAST.

(All information was provided by Esports Insider)