Manchester City Esports has announced a new collaboration with GTRACING, one of the leading brands of gaming chairs. The new partnership will see GTRACING become the official gaming chair partner of Manchester City’s esports operations and players.
“The integration of traditional sports and esports is the inevitable development of the times, and it is also the core growth project of GTRACING,” said Aaron Wu, Founder of GTRACING. “We are very glad to be able to provide fans with a unique competitive experience through this innovative collaboration with Manchester City. Gaming chairs are very important to the esports experience. GTRACING will be committed to focusing on optimizing product innovation to fully meet user needs.”
Manchester City’s esports players and GTRACING will collaborate on various content and fan engagement activations, in addition to the brand featuring across a number of Club digital assets. The parties will also release a line of co-branded gaming chairs.
Founded in 2011, GTRACING specializes in producing ergonomically designed gaming chairs that offer support and comfort to millions of gamers all over the world, allowing them to reach their full gaming potential.
(All information was provided by Manchester City)
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