On October 28th, Cinemark Holdings Inc. announced several initiatives to expand its presence in the gaming and esports sectors. Through new projects and strategic business alliances, Cinemark aims to become a premier entertainment destination in the U.S. and around the globe.
The organization announced it will be hiring an individual to be the Vice President of Gaming Strategy. This role will focus on creating partnerships with appropriate companies while pursuing content and product licensing agreements.
Cinemark also launched the Catch the Action program. This first-of-its-kind event saw broadcasts of Critical Role content aired in 25 different auditoriums throughout U.S. cities.
Cinemark also agreed to a partnership with The Game Awards that will see the event broadcast in theaters this coming December. This aims to build on the multi-year relationship that had previously been established between the two entities.
(All information was provided by Business Wire)
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