ESL Gaming recently announced that it signed a two-year media rights agreement with the Chinese streaming platform Huya. This deal comes as part of an expansion to the previous agreement signed by the two companies in July of 2020.
As a result of this deal, Huya will be given exclusive broadcast rights for ESL Gaming content. This will include ESL’s Dota 2 and mobile gaming ecosystems alongside the ESL Pro Tour for StarCarft II and CS:GO. Huya will continue to provide tournament coverage in Mandarin as well as other forms of Chinese dialect.
“Huya is undoubtedly a leading platform in broadcasting esports events in China and we couldn’t be more excited to announce that we are joining forces with them for what is to be ESL’s first multi-year partnership in China,” said Frank Uddo, the Senior Vice President Global Media at ESL Gaming. “We have a great history working with them for many years and are thrilled to fully bring to life our new and exclusive collaboration in the upcoming two years.”
ESL Gaming is an esports organizational platform. The Cologne, Germany-based business, which was originally founded in 2000, is currently a subsidiary of its parent company, Modern Times Group.
(All information was provided by Esports Insider and Google)
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