According to a new “Game-changers” report from YouGov, Britain has one of the highest proportions of female followers of streams, YouTubers, and gaming influencers in the world. In Britain, 64% of gaming influencer followers are male, and 36% are female. This data covers the British Isles England, Wales, and Scotland, but doesn’t include Ireland or Northern Ireland.
“Whilst gaming influencer followers skew heavy male, we do see some variations in the gender balance by market,” the report stated. “The countries with the highest proportion of female followers of gaming influencers include France (38%) and Singapore (37%), in Great Britain, US, and China, 36% of gaming influencer followers are female… Whilst three in ten game influencer followers globally are female, it’s worth noting that currently the top game streaming personalities skew overwhelmingly male.”
Some countries however are far less close to even. For comparison, Denmark (78% male and 22% female) and Germany (76% male and 24% female) check-in near the very bottom of the list. Overall, on average across the world, 69% of followers of gaming influencers are male, and 31% are female. In terms of all markets (including sports, travel, and lifestyle), the viewer split is 47% male to 53% female on average.
Elsewhere in the report, YouTube, Instagram, and Twitch were highlighted as the three most popular platforms used by followers of gaming influencers in Britain. 85% of followers use YouTube, 54% use Instagram, and 47% use Twitch to keep up to date with their favorite influencers.
The report also makes another interesting and pertinent observation that “95 of the top 100 live streaming channels on Twitch and YouTube were owned by male streamers, with only 3% of hours watched across top influencers contributed by females. This disparity between the proportion of female influencers vs. male followers presents a major opportunity for the industry to attract and support more female gaming personalities.”
(All information was provided by Esports News UK)
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