Esports sportsbook BETER is partnering with M88 to expand its esports offerings and coverage. Through this new partnership, BETER will distribute its portfolio of 30,000+ global esports tournament events as well as content from 200,000 ESportsBattle matches each year.
“Here at BETER, we are convinced that collaborating with M88 is another significant step towards increasing our presence in the Asian market, which is one of our primary focuses for the next few years,” said Gal Ehrlich, CEO of BETER. “We firmly believe that this partnership will prove to be prosperous and beneficial for both parties.”
BETER will also provide M88 with customized quarter markets, including live streams, data, odds, and margins. This partnership fulfills one of BETER’s key goals outlined earlier in the year to expand further into the Asian market.
The Asian esports market has grown rapidly as of late, and for BETER this represents a big business opportunity. BETER also added that the company would focus on expanding its product portfolio and developing exclusive content.
(All information was provided by SBC News)
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