Twitch Rivals recently announced it had agreed to a partnership with Crypto.com. This deal will see Crypto.com serve as the official cryptocurrency platform of the tournament series.
This multi-year partnership will feature several activations for upcoming Twitch events. Additionally, Crypto.com’s logo will appear during segmented Twitch broadcasts. This means that the cryptocurrency platform’s branding will be featured in over 250 live-streamed events over the next year.
“We’re extremely excited to add Twitch Rivals, the home of esports, to our growing portfolio of the world’s best brands in sports,” said Kris Marszalek, the CEO of Crypto.com. “With well-over 1bn gamers worldwide, fans of gaming and esports are digital natives, for whom cryptocurrency is inevitable.”
Twitch Rivals is an online competitive esports tournament series that features numerous Twitch streamers. The event series was originally founded in 2019.
(All information was provided by Esports Insider and Wikipedia)
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