Phoenix Raceway has partnered with the Boys & Girls Club and Zelus Esports to host a first-of-its-kind Rocket League tournament that allows gamers to win cash and prizes. Through this partnership, the Boys & Girls Club hopes to promote their new STEM program (science, technology, engineering, and mathematics) while giving teens an unforgettable experience through NASCAR.
“Boys & Girls Clubs of the Valley every year has partnered with NASCAR and Phoenix Raceway,” said Cassidy Campana, Vice President of Communications and Public Affairs for The Boys & Girls Club of the Valley. “They are making sure kids and teens have a place after school, have access to computers, have adults who care about them, and access to meals. Phoenix Raceway and championship weekend are like the Super Bowl, this event benefits everyone.”
Campana said the teens’ emotions could not be matched when they found out they were invited to NASCAR’s Championship Weekend. Phoenix Raceway, meanwhile, viewed the event as a chance to reach younger demographics who might otherwise be mostly interested in video games. Rival, a platform where enterprises and sports teams can host their own gaming communities, gave both organizations the opportunity to connect together and reach the gaming
Although the tournament made its debut this year, it is just the beginning for the Boys & Girls Clubs of the Valley esports program. With Phoenix Raceway hosting the NASCAR championship in 2022, the tournament anticipates expanding one of the largest growing sports.
(All information was provided by Cronkite News)
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