As Facebook Gaming grows, Meta is adding new interactive additions designed to help gaming streamers and fans get even more out of the experience. One now has the capacity to join a streamer while you watch and participate, without having to download a game and wait to dive in. The stream you were watching then reduces to picture-in-picture mode, so that you can keep viewing while you play. The main aspect here is adding playability into game streams so that when you’re watching a streamer, you’ll be able to jump in at the click of a button and play the same game.
“Today, we’re excited to announce our first investments in Play Watch Connect: a new framework to help us deliver more immersive and engaging social experiences that build community around games on Facebook,” Facebook Gaming wrote in a post. “Products in the new Play Watch Connect framework will bridge three pillars together — playing games, watching gaming video, and connecting with others around games — to create richer experiences between people on our platform.”
It’s also a good way for Facebook to promote new games, by working with popular streamers to showcase the latest additions. And, with users able to easily jump in, that could get a lot more people playing these games and building communities.
In addition to this, Facebook’s also adding a new “Facebook Interactives” element, which, essentially, is them looking to maximize the community engagement around gaming by inviting more participation. This could prove to be a good way to connect with the expanding gaming sector while helping Meta maintain a connection with younger audiences.
While it’s not at the level of gaming giant Twitch just yet, Facebook Gaming is growing, with StreamLabs reporting in October that Facebook Gaming overtook YouTube Gaming in terms of hours watched in Q3, the first time that Facebook’s gaming element has seen more interest than YouTube.
(All information was provided by Social Media Today)
Check out the industry-leading META Business podcast where we discuss the intersection of business and the metaverse.