A new market research report was recently released by Tapjoy. Based on this research, 81% of responders said that gaming was their favorite mobile phone activity.
1,850 Gen Xers in the United States were surveyed. Almost 70% of people that took part in the study said they played mobile games to unwind. Moreover, almost 40% of responders completed reward-based ad offers on a daily basis.
“We’re thrilled to highlight Generation X in Modern Mobile Gamer for the first time. This generation has seen it all: the rise of MTV and cable TV, the tech and video game booms of the 80s, the widespread internet adoption of the 90s, and so much more. It’s true that most didn’t use smartphones until they were in their 20s or 30s, but they’ve definitely caught up with their younger peers when it comes to mobile use. Because they’re such active mobile gamers and shoppers with secure income from established careers, they’re the ideal audience for both mobile advertisers and publishers,” said Lauren Baca, the Senior Director of Marketing at Tapjoy.
(All information was provided by App Developer Magazine)
0 comments on “Tapjoy Report Shows Mobile Gaming Is Gen X’s Favorite Phone-Based Activity”