Wrigley Media Group Announces Partnership With The University Of Kentucky

Wrigley Media Group (WMG) and the University of Kentucky have entered into a partnership to uniquely combine assets across campus, athletics, and the newly renovated Rupp Arena at Central Bank Center. The deal allows WMG to entitle the newly developed Catwalk open-air walk walkway at the Central Bank Center, support esports initiatives through the sponsorship of the UK Esports Club, and the entitlement of the esports casting facility in the Cornerstone Innovation Building. WMG will produce in-game videos for UK Athletics events and work with the UK College of Communications and Information to develop practical experiences for UK students in the video production industry.

“This agreement represents a fundamental value present in so much of what we do at the University of Kentucky – the power of partnership,” said Eric N. Monday, UK’s Executive Vice President for Finance and Administration. “Working with athletics and the university and our College of Communication and Information, we will be able to continually enhance the experience of fans and provide tangible opportunities for professional development and experience for our students.”

The Central Bank Center and historic Rupp Arena are known as one of the most widely recognized entertainment venues in North America and serve as a backdrop to Lexington’s most vibrant urban gathering space. The ribbon-cutting celebrating the completion of the renovated Bank Center will take place in the Spring of 2022. Additional details and information will be shared at that time.

Wrigley Media Group is an industry leader producing creative content, motion graphics, digital marketing, social media, and branding for a worldwide clientele. Led by award-winning businesswomen Misdee Wrigley Miller and headquartered in Lexington, Kentucky, Wrigley Media Group conceives, produces, and distributes content from their state-of-the-art 24,000 square foot studio.

(All information was provided by Yahoo! Finance)