Lenovo Legion Extends Partnership With G2 Esports, Will Support G2’s First All-Female VALORANT Team

Lenovo Legion is set to continue as the official desktop and laptop sponsor of G2 Esports through August 2022. The announcement coincided with a live-stream event in which we got to meet G2’s first-ever all-female VALORANT team. The G2 female VALORANT team, known as G2 Gozen, comprises some of the most successful and prominent female esports talents within the industry. The team roster includes Julia “juliano” Kiran (Sweden), Michaela “Mimi” Lintrup (Denmark), Zainab “zAAz” Turkie (Sweden), Petra “Petra” Stoker (Denmark), and Cecilie “Cilli” Kallio (Denmark).

“The extension of this partnership between Lenovo Legion and G2 Esports is a natural fit,” said Alberto Spinelli, EMEA Chief Marketing and Comms Officer at Lenovo. “Both brands are synonymous with delivering great performance and together, we can ensure that all the G2 esports teams stay at the top of their game. We’re proud to be able to promote and recognize female gamers through this agreement with G2 Gozen.”

Lenovo supplies Lenovo Legion desktops and laptops to G2 Esports’ League of Legends, Rainbow Six Siege, Rocket League, Fortnite, SIM Racing teams, and, now, G2 Gozen.

As part of the deal extension, Lenovo Legion branding will continue to be used for offline and online activities and included on team merchandise such as the G2 Gozen’s jerseys. A number of both digital and physical activations, highlighting the strengths and synergies of the partnership will also take place over the course of the next year.  Much of this will be focused on delivering an exclusive fan experience – collaborating and hosting game nights in Lenovo Legion’s dedicated Legion Community.

(All information was provided by PCR)

Check out the industry-leading META Woman podcast where we discuss everything about women in gaming and the metaverse.

0 comments on “Lenovo Legion Extends Partnership With G2 Esports, Will Support G2’s First All-Female VALORANT Team

Leave a Reply

%d bloggers like this: