OPI is teaming up with Xbox to launch a vibrant collection of 12 nail polish colors set for Spring 2022. Pixelated pinks (Pixel Dust, Racing for Pinks) are joined by energetic hues of bright orange, coral, and vibrant red (Suzi is My Avatar, Trading Paint, Heart, and Con-soul). Get ahead of the game with shades that blend natural beige and greens (Quest for Quartz, The Pass is Always Greener, Sage Simulation) then take it to the next level with ethereal lavender and purple tones (You Had Me at Halo, Can’t CTRL Me, Achievement Unlocked, N00berry). Additionally, starting February 1st, consumers can unlock stunning, shade-matched Xbox in-game content for Halo Infinite and Forza Horizon 5, with every qualifying purchase of the Xbox OPI polish at select retailers.
“Over the past 40 years, we’ve traveled the globe; now we’re excited to visit virtual worlds with Xbox,” said Suzi Weiss-Fischmann, Co-Founder and Brand Ambassador of OPI. “In these worlds, anything is possible, and the collection’s colors reflect infinite possibilities to create. Whether you play video games as a creative hobby or as a way to relax and connect with friends, nailcare offers these same benefits. From new shade technology to nail art and more, consumers can expect lots of exciting surprises to come with this partnership!”
Fans will have the chance to win custom Xbox Wireless Controllers in top trending hues – Achievement Unlocked, Racing for Pinks, and Can’t CTRL Me – to pair with their own mesmerizing nail art inspired by fan-favorite games on Xbox Game Pass. OPI and Xbox will also team up with notable creators from the gaming industry to bring the collaboration to life.
OPI x Xbox Nail Lacquers will retail for $10.50 each and Infinite Shine colors will retail for $13.00 each exclusively at ULTA and ulta.com beginning in January 2022, followed by Professional Salons, OPI.com, Beauty Brands, beautybrands.com, Chatters, Dillard’s, Hudson’s Bay, Regis, Sally Beauty, SallyBeauty.com, and Amazon Beauty via Amazon.com in February 20222. GelColor and Powder Perfection are in-salon professional services only. OPI is guaranteed only when purchased through authorized professional beauty outlets and prestige stores, not from a drugstore, supermarket, mass outlet, or other unauthorized sources.
(All information was provided by Yahoo!)