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Motorsport Games And Live Fast Motorsports Announce Increased Technical Partnership For Upcoming 2022 NASCAR Season

Motorsport Games Inc., a lead racing game developer, publisher, and esports ecosystem provider, announced its increased technical partnership with Live Fast Motorsports, the single-car Ford Mustang team competing full-time in the NASCAR Cup Series under the No. 78 car. This deal will advance the partnership between Motorsport Games and Live Fast Motorsports, co-owned by driver BJ McLeod and Matt Tifft, that began last year.

“Motorsport Games cannot have asked for a better strategic partner than Live Fast Motorsports and we look forward to continuing our collaboration into the next NASCAR season,” said George Holmquist, VP of Publishing and Marketing of Motorsport Games. “BJ, Matt, and the entire Live Fast Motorsports team have been fantastic partners and we cannot thank them enough for the unparalleled level of access they are giving our company. We will be taking our real-time on track findings directly from the team on the NASCAR grid into our game designs, further exemplifying our commitment to providing our players with the most dynamic and true to life gaming experience imaginable.”

The technical partnership will expand Motorsport Games’ access to the real-life NASCAR grid throughout the 2022 racing season, including tracks, nuances, and feedback of professional stock car driving and key data at the team’s disposal. Motorsport Games already has strong access to NASCAR through its work with the series, but this partnership will serve to increase its ability to communicate with a team on a more intimate level.

Throughout the agreement’s term, Motorsport Games will be present within the Live Fast Motorsports garage, opening up lines of communication previously unavailable between racing team personnel and Motorsport Games. Motorsport Games will also gain real-time experience and feedback that it plans to implement directly into its NASCAR video game franchise.

(All information was provided by Autosport)

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