Legendary rapper Nas has invested in African mobile games publisher Carry1st, in a financing round raising $20 million led by him, Google, Riot Games, Andreessen Horowitz, and others. The money will be used to expand the company’s content portfolio and product/engineering teams to acquire tens of millions of new users, while also moving into game co-development.
“We’re excited to partner with this world-class group of investors who, in addition to capital, bring expertise across gaming, fintech, and web3,” said Cordel Robbin-Coker, Co-Founder of Carry1st. “In 2021, we launched multiple games and digital commerce solutions achieving really strong growth. Together we can accelerate this growth and achieve our goal of becoming the leading consumer internet company in the region.”
Carry1st adds to Nas’ growing list of investments. Through his venture capital firm QueensBridge Venture Partners, founded in 2014, he’s invested in the likes of Dropbox, Lyft, Robinhood, and Coinbase. Nas also became the co-owner of Escobar Cigars in August.
“When I heard the word ‘investment’ in school, I was hooked,” Nas told Fast Company in 2014. “You invest your time, you can invest money and it was just a matter of time before it all fell into place for me. That’s one of the things that I thought a lot about as a young kid—the guys behind the scenes who make things happen, help build people up, make dreams come true.”
(All information was provided by HipHopDX)
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