Amazon University Esports Expands To Middle East With MENATech

Amazon in Saudi Arabia and the UAE has partnered with MENATech, a GGTech Entertainment Group company, to launch Amazon University Esports, making this the UAE’s and Saudi Arabia’s first educational esports league. Amazon’s involvement in the tournament across the UAE and Saudi Arabia will help upscale the competition, increasing visibility and growth opportunities for players, in addition to providing prizes and resources for participating teams. The agreement between Amazon and MENATech follows a first season in which the esports competitive series hosted teams from more than 130 universities across the Middle East and North Africa (MENA) region.

“The efforts and investment made by MENATech to help empower the next generation of esports athletes and community is greatly welcomed and will contribute to the development of the esports ecosystem in Saudi Arabia and the Middle East,” said Turki al Fawzan, CEO of the Saudi Esports Federation. “MENATech has been among the partners of the Saudi Esports Federation in our journey to elevate the industry”.

Garena Free Fire, one of the region’s mobile games publishers, will also be involved in the competition for the first time. In the words of Garena management: “We are excited to be working with Amazon and MENATech to bring competitive Free Fire to Amazon University Esports. Students from across hundreds of universities will be able to enjoy the game and compete at the same time. We are glad to have the opportunity to further develop the esports community across the MENA region.”

With global partner GGTech, the University Esports project, which brings students together to compete in esports leagues for their universities, has already established this tournament in countries that include: France, UK, Spain, Italy, Germany, Turkey, Poland, KSA, UAE, Egypt, Morocco, Mexico, Argentina, Chile, Colombia, Ecuador, and most recently North America and Canada.

(All information was provided by Gulf Business)

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