A former executive at Tencent Games and industry vet, Steve Gray’s new company, Meta Music Studios, launched The Apollo Project at the end of January, a blockchain-based platform for music and games. The company’s first game TAP Stars, an avatar growing game, is set to launch sometime this month, with more games set to be released over the next year. All the games will be free-to-play and will offer tools and services related to creating content. Gray is calling his newest project “the MusicVerse,” and said that the first batch of NFTs will be up for sale by the end of February.
“I have been watching the metaverse for years as the market developed, but now there is definitely a hot market opportunity and I’m excited to create the new MusicVerse which will become a world for entertainers and entertainment,” said Gray in a press release. “The platform leverages the size, high production values, and game design ethic from free-to-play games, but merges in the ability of the community to participate financially in the success of the products and their content. Fun is number one and great music will be at the core of everything we are creating. We will feature great virtual performances and concerts. NFTs will fill the imagination space of the MusicVerse. We will deliver dividends to the music industry from the metaverse.”
The Apollo Project is based on a new blockchain called dVerse, a decentralized online entertainment platform. It claims that it’s creating a free-to-earn ecosystem that supports both entertainers and entertainment through the secure and democratized use of cryptocurrencies, blockchain technologies, and non-fungible tokens.
According to The Apollo Project website, the MusicVerse supports a wide variety of music-related online games and interactive entertainment experiences. It follows a play-to-earn business model, where players earn in-game tokens that they can then cash out.
(All information was provided by Hypergrid Business)
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