The Atlanta Braves may be locked out of Major League Baseball with the rest of the league, but it seems they’ve still managed to keep busy during this extended offseason. The team recently unveiled a digital Truist Park, powered by Epic Games’ Unreal Engine technology, giving fans the opportunity to experience their home stadium in an immersive, multiplayer environment streamed directly to their browsers.
“It’s exciting to create a new way for our fans to connect with our team and their favorite ballpark,” said Derek Schiller, Atlanta Braves President & CEO. “The digital version of Truist Park will offer limitless opportunities to create unique fan engagements in the metaverse and we are proud to be the first team to offer this immersive experience. We look forward to building enhancements along the way which will continue to showcase the innovation of the Braves brand in the digital world.”
We’re still light on details for the digital Truist Park and its goals. However, it presumably will be another way for folks to enjoy game day online while they spend money on Braves merchandise, character skins, or NFTs. As is the case with the metaverse, the possibilities are limitless.
(All information was provided by Talking Chop)
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