On February 23rd, Warner Music Group announced it had agreed to a partnership with the blockchain video game Splinterlands. This deal will see the two entities work together to give WMG artists opportunities to develop and create play-to-earn, arcade-style blockchain games.
“I don’t think we can underestimate how massive the opportunity around P2E gaming is,” said Oana Ruxandra, the Chief Digital Officer of WMG. “Our partnership with Splinterlands pulls focus to our artists and their music as we all work together to develop and maintain tokenized games. As we build, we will be unlocking new revenue streams for our artists while further solidifying fans’ participation in value created.”
Splinterlands was founded in 2018. The organization’s blockchain-based trading card game of the same name currently boasts over 1.8 million registered users and 450,000 daily users.