Misfits Gaming Group recently announced a multi-year partnership with Tezos in a deal that will see Misfits launch and support blockchain games via a new Tezos-powered platform. The agreement also makes Tezos the official blockchain partner of Misfits and will include brand placement on player jerseys, as well as a content series and tournaments that will “help to engage and educate fans throughout our individual communities.”
Misfits Gaming, which competes in top games like League of Legends and Call of Duty, will also rebrand its $10 million MSF/IO gaming incubator program as the MSF Tezos Incubator Hub. The renamed initiative will expand beyond its current focus on gaming and esports startups to also invest in companies building on Tezos.
Misfits and Tezos also agreed to collaborate on Block Born, a Tezos-based platform set to launch in August. It’s designed to “plant a flag” for Misfits in the burgeoning market of blockchain-based games, said Will Pazos, the Senior Vice President of Block Born. Block Born will work with developers to launch new Tezos-powered crypto games, while also creating content around the space, hosting tournaments, and signing professional players. The focus will be on games that don’t offer a “pay-to-win” component.
The launcher will work as a crowdfunding platform for NFT and token sales for upcoming Tezos games—a “Kickstarter for blockchain games,” in Pazos’ words. Block Born will also tap technology from Snickerdoodle Labs for an on-chain analytics model that shows how raised funds are being used in the game development process for each project.
(All information was provided by Decrypt)
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