Metaverse News

Adobe Looking To Stake Its Claim In The Metaverse

Adobe believes that the metaverse is going to blur the distinctions between the digital world and the physical world, and it wants to provide the tools to enable that process. Adobe sees metaverses, or virtual worlds and other immersive experiences, as the new wave of digital interactions. These immersive experiences will include metaverses — rich, persistent, shared interactive experiences with collaboration and co-creation, as well as fully functioning shared economies — along with other experiences targeted at shopping, job training, gaming, education, remote meetings, cultural experiences, and more.

“Increasingly, we’re using the digital world to do things that we once only did in the physical world,” said Shantanu Narayen, CEO of Adobe. “The ongoing conversation on the metaverse reflects the fact that the distinction between what people do in the physical and virtual world is blurring.”

Adobe said its products fuel immersive experiences today, and its role will expand in the future. The company’s tools are used to create games, immersive commerce, and augmented reality environments. Adobe said new integrations across Adobe Creative Cloud and Adobe Experience Cloud are fueling the creation and delivery of immersive experiences, positioning brands to succeed in the metaverse space.

Among these new innovations is the launch of the new Adobe Substance 3D Modeler in beta which makes 3D creation and sharing easier. Adobe recently showed off a demo of Modeler, which allows you to sculpt 3D objects with an interface that combines natural, fluid gestures in virtual reality and the precision of a desktop interface.

Adobe supports USD (Universal Scene Description, a 3D art standard originally created by Pixar), as one of the leading 3D/immersive file formats for authoring and glTF (Graphics Language Transmission Format), a standard file format for three-dimensional scenes and models. Adobe said that games like Fortnite, Halo, Final Fantasy, and Flight Simulator, are created with Substance 3D. And Adobe tools have also driven the content for big AR experiences, including examples from the Smithsonian and Amazon.

(All information was provided by VentureBeat)

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