SRO Motorsports Group has entered into a sponsorship agreement with Mobileye, an Intel Company, the global innovator in autonomous and assisted-driving technology. Starting this season, Mobileye joins as title sponsor of SRO’s global esports output, which will be named the Mobileye GT World Challenge Esports Championships in Europe, Asia, and America, along with the new Intercontinental GT Challenge Esports Championship Powered by Mobileye. As part of the collaboration, Mobileye will also sponsor the new Mobileye Innovation Award, which will be given to the top-performing drivers for their innovative and inspirational maneuvers, as chosen by fans.
“With SRO, Mobileye has found a natural partner which also embraces technological innovation in the automotive sphere,” said Diane Be’ery, Vice President of Marketing for Mobileye. “Esports are growing tremendously in popularity worldwide, with more than 700 million viewers in 2021. Mobileye looks forward to the new SRO season and engaging with these virtual motorsports fans who are digitally savvy and have a natural affinity for, and deep interest in, automotive technology and innovation.”
In addition to Mobileye’s sponsorship of virtual races, Mobileye branding will be displayed at the real-life Fanatec GT World Challenge Europe Powered by AWS championship. Mobileye will also launch an employee engagement program utilizing two state-of-the-art simulators to be placed at the company’s headquarters in Jerusalem.
(All information was provided by AutoMobileSport)
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