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Cyberathlete And ReadyUp Announce Esports For Ukraine Campaign With $250,000 To Be Donated To World Central Kitchen

Cyberathlete, one of the oldest professional esports brands and tournament operators, and ReadyUp, a community marketing platform, today announced the “Esports for Ukraine” fundraiser, which aims to donate up to $250,000 to support those impacted by the Ukraine War through a partnership with World Central Kitchen (WCK). Founded by Chef José Andrés, WCK began serving hot, nourishing meals within hours of the initial invasion that started February 24th, and is now set up in Hungary, Moldova, Poland, Romania, and Ukraine. WCK is now serving more than 180,000 hot meals per day, and as this crisis is evolving rapidly, this number will continue to grow. In addition to hot meals, WCK is distributing bulk food product including produce and dry goods to restaurant partners in Ukraine to supplement the strained food supply chain.

“Cyberathlete started with a belief that the video games community was bigger and had more influence in the world than anyone could imagine,” said Scott Valencia, CEO of Cyberathlete. “This year, the 25th anniversary of our founding, the video game, esports and influencer industries top $200 billion dollars. While people want to step up and support the innocent people affected by this war, many are unsure how to get involved, especially companies with offices and people still in Russia. That’s why we’ve launched this campaign to help everyone contribute meaningfully by working together and partnering with WCK to feed people.”

Starting today, anyone can contribute to the “Esports for Ukraine” campaign to help feed those impacted by the war by visiting https://www.cyberathlete.com/campaigns. A minimum goal of $10,000 per week donation has been set.

(All information was provided by Business Wire)

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