Glance has acquired India’s Gambit as the Google-backed firm looks to supercharge its mobile games offerings and introduce NFTs to its Gen-Z users. The terms of the deal are yet to be released. Gaming is the latest focus for Glance, which partners with phone makers to bring media, entertainment, and news content to users’ lock screens on handsets. The startup, with a presence on over 400 million devices, piloted casual games on its platform last year and immediately found acceptance among users.
“Almost ten million people are watching live game streaming on Glance every month. So our idea was, how do we also bring live game shows on the platform?” said Piyush Shah, COO of Glance.
Shah predicts that NFTs will deliver myriad benefits to users: “It will have utilitarian benefits — where owning the digital virtual assets will allow users to build strong character in games — and at the same time these NFTs could be listed and traded on NFT marketplaces and exchanges to help users earn and own,” he said.
He declined to reveal which blockchain the startup is using to launch NFTs and the players it intends to partner with, noting that the web3 push of Glance is still in its early days. But said Glance has been evaluating the space for over nine months. The startup plans to partner with gamers and influencers as well as other gaming firms, he said. The NFTs on the platform will capture micro-moments from the game and high-order virtual avatars, he added.
(All information was provided by TechCrunch)
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