Excel Esports and Shikenso Analytics have announced their new strategic partnership through which the former will utilize competitive partnerships data provided by the AI-solutions of the latter. Through state-of-the-art image recognition and object tracking, Shikenso will equip Excel with substantiated value metrics and provide deep-data insights about the team’s digital inventory.
“We are excited to announce our partnership with Shikenso,” said Mark Carter, Commercial Director at Excel Esports. “Being able to deeply analyze our digital inventory and track the performance of our partnership assets is very important for us, especially as we continue to partner with some of the biggest brands globally.”
Excel will be able to utilize Shikenso’s AI-solutions to track the performance of current partnership assets with a cross-platform approach. Excel currently has competitive rosters across four game titles, Fortnite, VALORANT, League of Legends, and FIFA. As engagement is getting more diversified across different competitive games and genres, tracking of this growth process is a necessity not only to maintain it, but also to amplify it.
(All information was provided by Invision Community)
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