Danish esports organization Astralis has announced a partnership with the Confederation of Danish Industry (DI) in a deal which will see the two entities team up to analyze the potential of “digital competition entertainment” and support the esports industry’s development in Denmark. The purpose of the collaboration is to anchor esports in DI and shape a visionary framework in the esports industry, with both entities identifying Denmark as a “pioneering” country.
“Astralis has put Denmark on the world map when it comes to professional gaming,” said Maria Krüger Torp, Head of Tourism and Experience Economics at DI. “Danish esports is already making its mark on tourism and the experience industry in Denmark, and with the proper framework, we can go much further. Esports is in itself an overly narrow description of the widely branched industry, and the Danish narrative about the profession must be redefined, just as we must have mapped its growing societal value and potential. We will start this work immediately.”
The collaboration is formally anchored in DI Digital and DI Tourism and Experiences. This is the esports organization’s latest endeavor to bolster Denmark following the launch of Astralis Nexus, a 1200 sqm facility in the middle of Copenhagen.
(All information was provided by Esports Insider)
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