G FUEL — The Official Energy Drink of Esports® — announced a long-term partnership on April 7th with Los Angeles-based esports organization Sentinels, which will include presenting sponsorship of the Sentinels’ YouTube series, “unSENsored,” co-branded products and more.
“I’ve admired Sentinels’ esports dominance over the past few years, and I’m excited to see what we build together,” said Cliff Morgan, CEO and Founder of G FUEL. “Their desire to connect with their fans and compete at the highest level make them an ideal fit for the G FUEL family.”
Launched in 2018, Sentinels have become one of the most premier esports organizations in the United States, fielding teams in Fortnite, VALORANT, Wild Rift, Apex Legends, and Halo. Among its accolades across these titles (14 wins in 2021 alone), the organization made history last May by winning the first international VALORANT tournament won by a U.S.-based team.
Alongside Bugha, the candor and charisma of the group, which includes popular creators TenZ, ShahZaM, SicK, SnakeBite, and Frosty, have made Sentinels a powerhouse on social media as well, with more than 33 million followers across their platforms and creators. Since its founding in 2018, Sentinels have emerged as a top ten organization in Twitch viewership and in the first quarter of 2022 have the highest average engagement on Twitter across the world of esports at almost 15K per tweet and are third highest in total engagement.
Per the agreement, G FUEL will power Sentinels’ “unSENsored,” which is the most-watched and well-known voice communications series in all of esports; showcasing unique, unfiltered behind-the-scenes moments from the biggest tournaments in the world. Celebrated for driving the energy behind these intense tournament moments, this G FUEL and Sentinels collaboration is the perfect fit for millions of fans that show up to watch each one.
(All information was provided by MC Brand Communications)
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