Newly-installed Hasbro CEO Chris Cocks has detailed the toy giant’s stepped-up drive towards becoming a gaming powerhouse. Following the death of CEO Brian Goldner, Cocks became the company’s top executive after serving as the president and COO of Wizards of the Coast and Hasbro’s Digital Gaming division.
“Make no mistake, Hasbro is a games company,” said Cocks. “In 2021, games was a $2.1 billion business growing at 19% with an operating profit margin of more than 30%. Games are the beating heart of Hasbro, and we will invest accordingly.”
Cocks is trying to continue what his predecessor Goldner started when he accelerated Hasbro’s push into original entertainment content with the purchase of the Peppa Pig and PJ Masks studio, Entertainment One, in 2019. Cocks plans on leveraging Entertainment One’s vast portfolio of titles as part of a broader games-driven strategy for the toymaker.
(All information was provided by The Hollywood Reporter)
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