Complexity Gaming Expands Current Partnership With Twitch

North American esports organization Complexity Gaming has expanded its existing partnership with streaming platform Twitch, with an agreement that Twitch will work alongside the organization’s internal sales team to source sponsorship opportunities across Complexity’s portfolio of teams, streamers, content, competitions, and events. It will also enable Complexity to access a large number of Twitch partners.

According to a release, Twitch will collaborate with Complexity to “empower brands to reach fans of Complexity content, events and affiliated streamers.” Moreover, Twitch and Complexity will develop new branded content together. 

“We take a community-first approach to sponsorships at Twitch, and we’re looking forward to working with Complexity to create new experiences for both brands and fans alike,” said Lou Garate, Global Head of Sponsorship Sales at Twitch. “Complexity has had a home on Twitch for years, and the organization has built an impressive Twitch following—providing a great opportunity to collaborate on custom sponsorships and activations that connect innovative brands with esports and gaming enthusiasts.”

The expanded partnership will also see Complexity create more content on Twitch, although the companies did not announce any details about upcoming activations. Nevertheless, Complexity teased more experiences coming to Twitch viewers and more ways for fans to engage with them through the platform.

(All information was provided by Esports Insider)

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