Global digital brand powerhouse Future Publishing announced on April 20th, the launch of TechRadar Gaming – TRG, a new gaming brand that will leverage TechRadar’s established authority to become the foremost destination for gaming and hardware opinions. The site has already seen a phenomenal start achieving over ten million monthly page views.
“Thanks to mobile gaming, free-to-play services, and subscription models, it’s never been easier to become a gamer,” said Julian Benson, Editor in Chief for Future Publishing. “The challenge for a modern gamer is knowing what to play and how to get the best performance out of their devices. At TRG we’re dedicated to answering those questions because we don’t just write about games, we live them. At TRG we cover all the biggest gaming stories, answer our readers’ questions, and tell our audience what is worth playing.”
TRG represents a significant investment for Future, with an ambitious target to grow the site’s traffic up to 70% and become a top gaming property. Since the soft launch of TRG in December the site has reached over five million readers per month, with 75% of audiences coming from organic search. Nearly two-thirds of the audience are aged 18-34, and buying guides have 60% of the nearly $8.1 million of products sold through the site since the beginning of the year.
(All information was provided by GlobeNewswire)
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