On April 18th, Take-Two announced its mobile gaming subsidiary, Socialpoint, had agreed to a partnership with AudioMob. This deal will see Socialpoint use AudioMob’s audio advertising format to monetize some of the organization’s games, starting with the puzzle title Word Life.
“Word Life is a highly polished, slick creation that delights players while providing just the kind of quality advertisers want as a delivery vehicle for their brands’ reputations,” reads a blog post from AudioMob. “And, for Socialpoint, AudioMob appealed because our format brings a quality and elegance of ad delivery to match the quality and elegance of their games.”
Take-Two Interactive acquired Socialpoint for roughly $250 million in 2017. However, the Barcelona-based organization was originally founded in 2008. Some of Socialpoint’s most famous titles include Monster Legends, Jurrasic Hunter, and the aforementioned Word Life.