The Esports & Gaming Agency (EGA) and Acer partnered to launch Predator’s popular “It Lies Within” campaign in the MENA region. The It Lies Within campaign is a Predator original: it includes a one-of-a-kind, three-part miniseries that focuses on the power that lies within gamers and what they can achieve with the performance of the latest technology from Predator Gaming.
“We were very excited to kickstart and launch It Lies Within,” said Michele Montecchio, Country Manager of Acer Middle East. “With the vision and energy of what It Lies Within represents, we believe that EGA share our goal to showcase that gamers can be empowered by the technology and performance of Predator gaming devices. The Middle East gaming community continues to impress everyone with its growth, and Predator is committed to contributing to the development of the gaming community – both on a grassroots and professional level.”
The campaign was extended by locally amplifying the miniseries by collaborating with two of the region’s biggest gaming influencers who hosted watch parties and highlighted powerful Predator products on their social media channels. Competitions were held in which Predator products were also given away to fans of Predator on their channels.
The campaign ended with a community-based Fortnite tournament with a $2,000 prize pool.
(All information was provided by PCMag)
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