On-chain data platform Nansen is leading a $1.27 million seed round for Web 3 gaming startup ZeroDrop. This is a milestone for Nansen, marking the first time they have invested in an outside firm. ZeroDrop said in a press release that it will use the funding for “technology development and client acquisition,” providing analytics tools for up-and-coming GameFi and non-fungible token projects.
“We have done this with EA and Epic Games in the past where we take the game analytics, even web analytics, and combine them into what’s called cohort analysis,” said Winston NG, CEO of ZeroDrop. “It’s the same idea with wallet data. I had written six or seven pages on this, and when I sent it to [Nansen CEO Alex Svanevik], 20 minutes into the call he said he’d take the whole seed round.”
ZeroDrop aggregates in-game data and wallet analytics indexed by Nansen that can be used for targeted engagement campaigns, a largely untapped facet of an industry that has seen hundreds of millions of dollars in investment in the last year.
The investment comes as Nansen continues ramping up operations of its own. Since raising $75 million in December, the platform’s analytics tooling is now compatible with seven different blockchains, including Terra and most recently Solana.
(All information was provided by CoinDesk)