Super League Gaming, a leading network of metaverse games, monetization tools, and content channels, recently announced the introduction of five characters from the new DreamWorks Animation feature film, The Bad Guys, into its metaverse.
DreamWorks Animation, which is a division of the Universal Filmed Entertainment Group within NBCUniversal, is Super League’s first partner showcasing its recently launched innovative 3D ad units. The promotional campaign, which was designed to excite communities around the film’s unforgettable characters, leverages Super League’s innovative, 3D interactive ad units and international advertising network, which reaches more than 75 million gamers monthly.
“The ability to bring these characters to life at scale takes in-game experience to a whole new level,” said Mike Wann, the Chief Strategy Officer for Super League. “These products are able to create authentic, exciting interactions with new personalities and delight players with engaging new activities in the gaming metaverse. This new format not only brings deep insights for brands, but also incremental monetization for game developers – all while increasing in-game dwell time.”
In just the first four days of the program, the collection of ad units, including The Bad Guys billboards, animated GIFs, and 3D ads, generated more than ten million impressions of at least ten seconds and were seen by more than 2.2 million unique players. More significantly, players self-selected to interact with the 3D characters for more than 42 days of total chat time, yielding a 62% engagement rate. This rate is substantially greater than the average TikTok engagement rate of 1.5-16% which is the highest among social media platforms.
(All information was provided by GlobeNewswire)
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